OTNA Business Plan

Notes

The Profit and Value Kernel

• This is how we have monetized collaboration
  • IntelliConferences and IntelliSynthesis Graphic
  • Six Month IntelliConference Cashflow

VitalRail 10 Organizing Principles

• Rail Growth Capitalization
• Rail Regulatory Excellence
• Rail Business Culture Transformation
• Rail Management – Rail Labor
• Containerized International Freight
• Revitalizing the Rail Carload System
• Rail Energy Efficiency
• Freight Transportation Land Use
• Rail Technology Adoption
• Rail Trucking Coordination

Ten Organizing Principles

1. Design for Action - Create dynamic, updateable plans rather than static reports
2. Radical Inclusion - Engage all stakeholders, regions, and projects comprehensively
3. Right Tools and Data - Use advanced mapping systems and private-sector data beyond basic government datasets
4. Integrated Systems - Treat rail and roads as one collaborative system, not competitors
5. Whole Supply Chains - Focus on complete supply chain strategies rather than individual projects
6. Interstate Coordination - Plan across state lines through coalitions like the Southwest Supply Chain Coalition
7. Smart Economic Development - Integrate rail planning with economic development strategies
8. Land-Use Integration - Coordinate freight transportation with land-use planning
9. Compelling Growth Plans - Present railroads with attractive business opportunities
10. Private Investment - Attract private capital rather than relying solely on government funding